Explainer videos are becoming popular as a way of identifying exactly what a company does in just several minutes. Many people think videos are a major production with big costs, which make it seemingly impossible for small businesses to compete with big companies. Yet, it’s not the case. As a matter of fact, an explainer video is cost-effective and can help you grow your small business and beat big guys, regardless of your experience in the industry. So, if you want to see your business grow, it would be wise to invest in an explainer video.
There are key areas where explainer videos are beneficial and helpful for businesses of all types and sizes. These are measurability, high impact, simplicity, and affordability.
Simplicity and Affordability
TV commercials for huge automotive company or other popular brands may cost up to hundreds of thousands dollars for an advertisement with a high production value. But, explainer videos are very affordable for SMEs and start-ups. The cost may vary depending on the production value required.
Explainer videos can also save user’s effort and time from having to read the whole site to understand what the company does. Visitors to the website are frequently very impatient. Therefore, the simplicity of an explainer video plus the entertainment factor has made the demand high and be a business staple.
Measurability and High Impact
The demand for explainer videos has increased the amount of online searches for services and products showed in the videos. With these, your business conversion rates will surely increase. Whether you offer a limited number of products or particular services, you can guarantee that your sales will boost. An explainer video will help you make your potential customers remember not just your products or services, but also your brand name.
How to Get the Best Explainer Video for You?
There are some things that you’ll need to look out for once you have decided to consider an explainer video. You can either create your video or hire a professional. Majority of small businesses hesitate to hire for professionals because of the cost. That is the reason they stick with low-quality explainer videos. But, what they should know is that the cost of hiring professionals may actually differ. There are companies or professionals who ask for cheap rates. All you have to do is to shop around.
When shopping around, look for an explainer video company that concentrates on producing top notch quality and unique explainer videos combined with fun and humour content to ensure that these will be shared and remembered by many. You must also ensure that your chosen professionals have a good grasp on measuring the success rate of your videos for you to get the results you want.
Explainer videos can help any business compete. Just see to it that these are fun, simple, and will provide the right information that your audience need to know about your product, service or brand.