Micromax has decided its just recently conducted ‘Mad About Ads’ teaser campaign, when using the launch of the Micromax Advertising Application (MAd), with the release of its first smartphone with the app preloaded on it, the Micromax MAd A94.
The MAd application will permit registered users on Micromax MAd A94 handsets to get redeemable points by watching advertisements. Points will be redeemed as balance credited as rupees to postpaid and prepaid accounts across GSM telecom operators in India. Micromax terms full procedure being a ‘simple four step’ one.
The move echoes one by Tata Teleservices, when it presented the ‘get paid to look at ads’ offerfor its GSM and CDMA subscribers, together with the same GET app.
In the meantime, the MAd and service app will only be available on the Micromax MAd A94, and Micromax is refusing to comment on whether it will be offered for other Micromax handsets, whether Android smartphones or feature-phones. The probability remains distinct however, with the GET app demonstrating the exact feature even for basic Java-enabled handsets.
The Micromax MAd A94 is priced at Rs. 8,490, and features a 4.5-inch FWVGA (480×854 pixels) IPS display. It’s a dual-SIM (GSM-GSM) device, using WCDMA for its 3G data. It works Android 4.2.2 Jelly Bean, and is powered by a 1.2GHz quad-core Broadcom processor (BCM23550 chipset) with 512MB of RAM.
Micromax has listed 3G (HSPA), Bluetooth v4.0, Micro-USB 3.0, GPS, 3.5 mm jack, and Wi-Fi connectivity options for the MAd A94, that as well features 4GB of inbuilt-storage, with microSD expandability up to 32GB.
The MAd A94 packs a 5-megapixel rear autofocus camera with flash, other than a 5-megapixel autofocus front-facing camera. Other sensors onboard include G-sensor, proximity sensor, and light sensor. The smartphone gets its juice from a 1800mAh battery, rated to provide up to 5 hours of talktime, and 150 hours of standby time.
In addition to the MAd app, other preloaded apps including M!Live portal, BBM, Hike, Spuul, Kingsoft Office, and Opera Mini browser. More info regarding the MAd app can be located on the company’s MAd portal.
Talking on the commence of the MAd app and Micromax MAd A94 smartphone, Rahul Sharma, co-founder, Micromax told:
“With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward. This service would provide a high engagement communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-systems who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability.”