Search Engine Optimization (SEO) is important for any business. At its most basic level, SEO is going to help a business be more visible. Having SEO on your website, in your blogs or articles, and in your marketing will make your business more searchable. This translates to revenue for your business. Before you check out Firestarter’s website, read this list of reasons why SEO is important for your business.
A simple search is the best way for customers to find you. It is important to know that Google owns a large portion of the search market if you do not already. This means that you want to follow their guidelines and rank highly in their searches. Whenever anyone wants to look up something, they first go to Google. Having a solid SEO plan will help you rank highly on Google and the competitors.
When you have strong technical SEO factors, it helps to create a foundation for your website. You want your customers to quickly come to your website and find what they need. You do not want them to get lost looking. You want it to be easy to use and for customers to keep coming back. This helps build credibility and trust with your customers. Optimizing the content on your website will go a long way in earning and maintaining trust.
When your SEO is on point, you will increase your customers’ engagement. Increased engagement means you will have more traffic and a higher conversion rate. This is where small to medium businesses can shine. When your customers can find what they need and want quickly, they are more likely to purchase. If your customer gets frustrated, they are going to find a different site to give them what they need. One way to do this locally is to include references to local events and businesses that tie into yours. You want to ensure that any link you put on your site always works. There is nothing worse than a link that does not work.
Your content should not be in set it and forget it mode. It needs a constant update and facelift. You want to keep it fresh and exciting to give your customers a reason to come back to your website. The more often they come back to your site means, the more likely they are to make purchases. SEO can make great strides in customer engagement and continue to bring them back for more from your business.